this is a deeper look at the survey receipts ... from the SONC 2009 annual report
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"To ensure that our service initiatives are
successful, we have implemented a customer
feedback tool known as FanTrak, which has helped
us identify what is important to our consumers and
deliver on those key areas. Their feedback gives us
the opportunity to refine our products and services
so as to increase the likelihood they will return,
deepen their loyalty to our brand and ultimately
spend more with us each time they return. Based
on their feedback, our service has improved
substantially this past year, but the improvements
won’t end there. We continue to look for ways to
take our service to a higher level, and surprise and
delight our customers as only Sonic can do."
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PLEASE don't drink your slush as you type.