SONIC media kit II -- company overview

Company Overview

In 1953, the prototype of the first SONIC® Drive-In (NASDAQ: SONC) opened in Shawnee, Okla. Back then, SONIC revolutionized the ordering process by using curbside speakers that allowed customers to place food orders without ever leaving their cars. This technology spawned the slogan “Service at the Speed of Sound,” which translates to one word: SONIC.

SONIC Drive-In's founder Troy Smith, Sr. originally named the hamburger and root beer stand
Top Hat Drive-In, and aptly changed the name to SONIC Drive-In in 1959. Throughout its more than 50-year history SONIC has enjoyed one of the highest customer frequency rates in the quick-service restaurant industry.

Sonic Corp., an Oklahoma City-based, publicly held company, is the nation’s largest chain of drive-in fast-food restaurants with more than 3,500 drive-ins located coast to coast. Specializing in fresh, made-to-order meals, SONIC is best known for its signature menu items and personal, friendly Carhop service. Unique menu items include TOASTER® sandwiches (sandwiches served on thick Texas toast), Footlong Quarter Pound Coneys (hot dogs with chili and cheese), fresh hamburgers, handmade Onion Rings, Tater Tots and a plethora of drink and dessert choices, such as Cherry Limeades. In 2003, SONIC introduced the nation to SONIC Breakfast featuring its signature BREAKFAST TOASTER® sandwiches. In 2009, SONIC expanded its commitment to education and partnered with DonorsChoose.org to launch a cause branding program to support public school teachers and their students. Through Limeades for Learning, SONIC and its franchise partners have donated more than $1.3 million to public school classrooms in local communities across the country.

Cliff Hudson, chairman of the board and chief executive officer of Sonic Corp., leads the SONIC brand with average unit sales of $1.09 million. Under his leadership, the company continues to expand, delivering unique items to SONIC customers throughout the country.
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