4/01/2011

route 44 iced tea

flamingo SONIC.

Google Alert - SONIC drive-in

News4 new results for SONIC drive-in
Sonic Inches, or Crashes, Closer to Reality
Patch.com
The 99 Restaurant on Buckland Street was torn down recently to make room for Sonic Drive-In . By David Moran | Email the author | 2:30pm Eagle-eyed motorist may have noticed that the former 99 Restaurant at 90 Buckland St. is no longer there. ...
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Sonic Drive-In on Route 248 in Lower Nazareth Township to donate proceeds to ...
The Express Times - LehighValleyLive.com
Sonic Drive-In in Lower Nazareth Township is donating a portion of proceeds all month to local nonprofit Mikayla's Voice. From 4 o'clock this afternoon to 8 o'clock tonight, 15 percent of all sales at the Route 248 location will go to the organization, ...
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The Express Times - LehighValleyLive.com
Second Fox Cities Sonic closes
Bizjournals.com
A Sonic Drive-In in Grand Chute has closed. A Sonic in Buchanan closed in mid-March due to lack of sales. You must be logged in to post a comment. Log in or Register. Use of, or registration on, this site constitutes acceptance of our User Agreement ...
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missent TXT message

oops. don't think they meant to send this to the customer list.

(and no, this isn't my version of an april fools' joke.)

***

SONIC Corp. friends. Please join us at 2 PM TODAY in the Atrium (lobby)
or via the 2nd or 3rd floor balconies for a brief but fun company
announcement.

SONIC SPAM

latest TXT message.  anyone following this 'blog knows this isn't news and this is the second time a TXT has been used as nothing more than a status message.

SONIC, don't use my TXT messages for sending me things i already know ... use it for discounts and announcements.  you're not der wienerschnitzel.  (you're not even das wienerschnitzel.)

***

Take the SONIC Match Maker Quiz & get a coupon for your perfect SONIC
Drink and Premium Beef Hot Dog match. Go to
http://matchmaker.sonicdrivein.com to play.

Google Alert - SONIC drive-in

News1 new result for SONIC drive-in
Kitchen Cops: March 31, 2011
KZTV Action 10 News
Topping the B-list, Sonic Drive-in at 6557 S. Staples. The burger joint got a score of 89, because the inspector again found employees were not wearing effective hair restraints, scoops were left with the handles inside the food, pans were unwashed, ...
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3/31/2011

route 44 iced tea

durango SONIC.

wasn't going to make the SONIC run today, but the mac shack had 35% discount for online orders, and durango SONIC is right next door, so ...

(farfelle bow tie mac & cheese with bacon.  two meals for me, easy. $6!)

new TXT message number

got this TXT this morning ... i'll keep an eye on the SONIC signage, they're really good about changing with updates.
***
SONIC Drive-In has a new Text Msg # 86677. No action required to keep
receiving updates & info. Reply STOP to 86677 to opt out. Msg&data rates
may apply.

SONIC TXT problems

got this fan mail from a long-time reader in denver, CO today.

Re: so, i tried to get some mozzarella stix...


... with the 99 cent txt offer at the sonic halfway between my work and my home this evening... 

...to no avail. 

Of course, I do not have txt capability on my phone, so i could not prove what you posted, but the helpful young lady at the drive up window let me know they were not participating in any kind of txt promotion anyway.    
no worries, i will get some another time. 

your description of the stix:  "no real taste -- more of a conduit for fat and salt into your system"  is spot-on, in my book, and I was craving that exact sensation this evening. 

congrats on getting noticed by the mothership!  Your appreciation for them and their products has garnered you a well-earned gift - very smart on their part. 

ignoring the fact that this person isn't actually receiving the TXTs in question, the bigger idea here is an ongoing problem ...

SONIC needs to step up to the plate and educate the subsidiaries on how to handle out-of-market promos ... telling a customer "no, this isn't good here" might be acceptable from a business point-of-view, but is scorched-earth policy in the customer relations world.  

look at this from the customer's perspective.  let's say someone enters every damn TXT offer that gets put in front of your face (certainly that's what a corporation would want you to do).  whoever follows that path has no idea who's talking to them when they get a message.  their phone beeps and they see, "Snack It Up @ Sonic Wed. 3/30 with 99 cent Mozzarella Stiks All Day Long. Plz mention text when ordering," there's no immediate indication that it might not be good in, say, lubbock, TX.

if you try to get a SONIC to accept a TXT they don't recognize, it makes you, the customer, feel like a creep.  i know this all too well.

better would be to have a common ground where all SONICs agree to abide by any offer that's out in the field ... i mean, come on, are they going to that many people in manchester who are trying to take advantage of a vegas offer? ... and if joe-bob franchise owner can't actually afford to take the buck-and-a-half hit on an order of mozzarella sticks, then maybe corporate should subsidize some, or all of that difference.

i really don't see how this should fall on the shoulder of the consumer to know what is, or is not, honored where-and-when.  it's our money.  it's our custom.  you as a company have to work for it.  

step up to the plate.  

do your job.

Google Alert - SONIC drive-in

News3 new results for SONIC drive-in
Sonic Drive-In opens in Oroville
Mercury-Register
OROVILLE — The Sonic Drive-In opened today at 500 Oro Dam Blvd., next to Holiday Inn Express, featuring breakfast, lunch and dinner. The menu features burgers, hot dogs, desserts and drinks, served inside the new restaurant or in the car by ...
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Manchester Sonic to open in late May
Journal Inquirer
By Howard French MANCHESTER — After a series of delays, the state's second Sonic Drive-In restaurant should open in late May at the site of the former 99 Restaurant at 90 Buckland St., the franchise holder, Robert Mesite, says. ...
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Unfinished Restaurants Torn Down, Developer Filed for Bankruptcy
KTXL
Wednesday afternoon, demolition crews took down the unfinished TGI Friday's and Sonic Drive-in. People who pass by the corner of Truxel Boulevard and Gateway Park told FOX40 they are happy the empty buildings are coming down. "It just sits there, ...
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3/30/2011

route 44 iced tea

flamingo SONIC.

and my first quadruple-day, both of this 'blog and of my life.

wacky pack wednesday and mozz stix

chicken stix, apple slices, watermelon-powerade slush and "too many monkeys" card game. this'll be my last dollar mozzarella sticks of the day. durango SONIC.

had to bargain down my prices a bit ... what started as a $10 became a $6.02 bill at the end after pointing out various promos and a classification error on the receipt.

beautiful night here in vegas.

vicious summer just around the corner.

mozzarella stix

durango SONIC.

and, that's right, another survey receipt.

happy hour with mozz stix

medium limeade with extra lime and mozzarella sticks. flamingo SONIC.

super, super nice day ... 72° ... so i ate on the landing.  SONIC's grease can sometimes be a touch off in the fryer -a taste i'm especially sensitive to- but today it was nice and fresh. *great* mozz stix.

mozzarella sticks are a funny thing ... no real taste -- more of a conduit for fat and salt into your system, i'd guess ... sort of like popcorn ... but i've always LOVED THEM everywhere i've had them ... and SONIC's are particularly good in that pre-processed to perfection  kind-of-way.

also got the best car hop i've ever had ... matt, a super-friendly guy originally from bakersfield.

as he was delivering my order he went off about the TXT coupons ... "aren't they GREAT!?"

it's not like i need any fuel to feed that fire in me, of course. i perk up, "yeah, i love them. my favorite was the 11¢ cones on new year's day."

"OH YEAH! that was a good one! my favorite was the ... what was it? ... the ... uh ... YEAH! red velvet cheesecake blast for a dollar on valentine's day! THAT WAS SICK!"

"no. let me tell you what was 'sick.' i was in california when that message came out. i took it to a california SONIC and they wouldn't honor it."

"NO WAY! NO WAY! that's just NOT RIGHT!"

see? now *this* is a person that understands the way the world is *supposed* to be.  why the hell can't the manager of the gilroy SONIC have this much sense?

in other news, the great thing about this pic (aside from the fact it's taken from las vegas on the very most gorgeous of days) is if you look at the palms across the street ... that room in the very top, in the upper left hand corner -- the one that the overhang is kind of pointing at? ... that's where i took the pic from this morning.

SONIC is (and will be) watching me eat

on the 18th of march, i awoke to find this in my versatran mailbox:

Hey there,

We've been following your blog and we wanted to reach out and say hi! As a token of our appreciation for your being such a big SONIC fan, we'd like to send you a My SONIC gift card. Just reply with your address and we'll get one right out to you.


i pass the news around.  it's funny how a simple email can generate a firestorm of discussion ... especially if you have friends who aren't focused enough on their day jobs.  


my e-commerce pal replied in one sentence, in that loving and touching way she's so famous for, "they got off cheap."  special K went into full-on 'net stalker mode, giving me running TXT updates on information he was discovering about the sender.


anyone and everyone i talked to, the first question they asked was, "how much?"


as if that even matters.



part of the reason i wanted to start superbSONIC was to see if anything would come out of it ... i mean, if i'm gonna be stopping there all the time i might as well document it and see what happens ... it's not that much work. 

i figured that one of these days i'd get some sort of freebie out of the mothership ... you know, a t-shirt, a hat, food, something ... i just didn't expect for it to happen so quickly ... i mean, come on, 47 SONIC stops in two-and-a-half months isn't that many, right?

okay, well, it is kind of a lot.  and yes, writing this 'blog DOES make me go to SONIC more often ... but don't change the subject.



i just got off the phone with the author of that email (incredibly nice woman -- especially considering the fact that she was being forced to talk to a rambling freak on the other end).  we had a nice conversation where i'd say all kinds of crazy things and when i'd hand the discussion over to her she'd pause (probably trying to figure out if there was a way i might be able to pull a gun on the phone), then come up with the smallest number of syllables she could utter before i'd ramble some more.


in 15 minutes we covered all sorts of bases ranging from the unemployment rates of a major midwest cities to the fact that i believe american cheese is crap ... but in summary, yes, a SONIC gift card is coming my way!  (something i claim is good, pure, karmic retribution for the 20 bucks i shelled out to special K.)


in addition to feeding my happy hour fixations, i'm going to use that card specifically to delve deeper into the menu ... there's a bunch of stuff on there i've never had that i'm gonna try.  it will be fun, fun, fun.


very early out-of-the-gate i'm gonna get a fruit smoothie (and shortly after that, a grilled chicken salad ... looks really promising) ... but it's going to take a fair amount of planning as i wander through the display board ... there are land mines everywhere on there ... i been eating 1500 calories a day for several months, and the smallest smoothie is 500 calories.


i'm also going to jack up the amount of time i use this 'blog as an open communications channel to SONIC.  you guys are reading it?  great.  i've got some stuff to say if i'm going to bend you to my wishes.  one thing i'm absolutely certain of is SONIC is the most responsive of the nationwide food chains.  they actually kind of "get" the needs and wants of the larger american public -- as much as any corporate monstrosity ever does.  


what?  you don't believe it?  okay, when has mcdonald's, burger king or taco bell ever sent you a gift card?  oh that's right, they haven't.  (but maybe, just maybe, it's because you never got up off your lazy hypothetical ass and actually made a 'blog to the target of your obsession.)


but SONIC's monetary subsidy of my caloric intake won't make what i write here any less (or more) bratty ... it also won't start me using a caps key ... the only real change is it makes me somewhat less likely to dumpster dive the sahara SONIC looking for survey receipts.


to show my gratitude (and for personal statistical reasons) in future posts i'll be using the tag "thanks SONIC" whenever i use a gift card.



i would write more, but i've got to go chow on some mozzarella stix, as well as run a few intervals before my wacky pack tonight.


oh, and by the way ...


thanks, SONIC!


... i mean that sincerely.  


(your current PR reps are very good.)

flamingo SONIC ...

... as seen from the playboy club at the palms ... it's the red neon
lines to the upper right of the palms multi-color neon sign ... is it
open at 1:15AM? ... of *COURSE* it is.

Google Alert - SONIC drive-in

News2 new results for SONIC drive-in
Sonic Testing Online & Mobile Ordering System
The Consumerist
By Chris Morran on March 29, 2011 3:30 PM 0 views A handful of Sonic Drive-In restaurants are taking part in test program called Sonic On the Go that allows customers to order remotely online or using their smartphones and have the food ready for ...
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The Consumerist
There is something for every taste
Great Falls Tribune
S. chains include the Sonic Drive-In, the first Sonic in the state, and Salad Creationsand Jimmy John's Sandwichesnext door to each other on 9th Street. People looking for another quick option can swing through Pasta Pit Stopat No. ...
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3/29/2011

99¢ mozzarella stix tomorrow

oh oh.
***
- Re: Snack It Up @ Sonic Wed. 3/30 with 99 cent Mozzarella Stiks All
Day Long. Plz mention text when ordering.

happy hour

medium lemon-berry slush. flamingo SONIC.

i had to ask for my receipt (and yes, it had a survey on it).

3/28/2011

Google Alert - SONIC drive-in

News1 new result for SONIC drive-in
Lubbock Sonic locations try something new; Sonic On The Go
KCBD-TV
Entertainment News from AP By James Clark - email LUBBOCK, TX (KCBD) - Lubbock area Sonic Drive In restaurants are trying something new, which they call "Sonic On The Go." Anyone with Internet access, including Internet-ready smart phones can order ...
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3/27/2011

route 44 iced tea

flamingo SONIC.